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Tickbox awarded “Best Arts & Heritage Marketing company in the UK”

CorporateVisionAward

Tickbox Marketing’s “good with digital” ethos and strong community based record in finding tailor-made technological solutions for a wide range of clients has been recognised with an industry award.

The Bristol-based digital marketing agency has been recognised in Corporate Vision magazine as the Best Arts & Heritage Marketing company in the UK.

Tickbox works closely with a range of clients from the art and heritage sector, as well as other charities and businesses nationwide.

MD Claire Sully says their approach has always been based around close co-operation with clients, mutual learning and anticipating demand in order to be “ahead of the curve” rather than trying to fit square pegs in round holes.

“We are focussing increasingly on producing digital products that address gaps in the market discovered through understanding what our clients need and where there can be improvements in delivery or where needs are not being met,” says Claire.

Tickbox develops websites and apps, provides API solutions and delivers digital strategy consultation for customers in a way that links similar organisations together in order to spread costs and maximise the learning experience.

“We grow the client supplier relationship in partnership and develop a community of like-minded organisations, sharing creativity and ideas to raise standards and produce good results,” Claire explains.

“It’s a pleasure to develop good technology for organisations that do good for society,” she adds.

Among Tickbox’s recent innovations for the arts and heritage sector has been Volunteer Makers – a challenge app that helps organisations grow their volunteer communities.

The firm has also developed Hummingbird 3, a powerful content management system built specifically for use by charities and arts organisations.

Awards co-ordinator Laura Hunter comments, “The 2016 Technology Innovation awards only reward the very best from across industry. Being recognised is a real achievement.”

Tickbox rolling out museum volunteer engagement programme nationally

hanfdsBuilding on an extensive digital museum training programme in the South West and a pilot volunteer engagement programme, we are looking to roll-out a national Volunteer Makers Engagement Training and Support Programme.

Tickbox will be building on the Volunteer Makers training and development pilot programme we ran from Jan-April 2016.  This proved demand for our volunteer engagement development model and follows a successful 3-year digital engagement project run for the SW Museum Development Programme where we worked with over 40 museums across the South West to help them create a digital engagement strategy.

It also builds on extensive experience working with Luton Culture to create the technology behind the Museum Makers initiative, which helped build a substantial and transformational volunteer community for Wardown Park Museum.

Tickbox is now looking to roll out the programme to museums nationally from October 2016.

Museums in the the volunteer engagement programme benefit from:

  • Increased collaboration with communities and business
  • Increased diversity and skill-sets in the volunteer base
  • Increased sustainability from volunteering
  • Increased organisation-wide understanding of targeted digital engagement strategy, supported by appropriate tools
  • Sharing best practice in latest volunteer engagement thinking<

Volunteer Makers – a development model for engaging volunteers – is a model for bringing volunteers together in teams and communities to support a museum in a way that suits the volunteer as well as the museum.

It is taking into account changing demographics, affecting how and why people volunteer – along with reduced funding in the sector. The model also looks to widen and diversify the volunteer base for museums, as well as increasing the impact and effectiveness of volunteering and the ability for museums to measure this impact.

Tickbox’s national volunteer engagement programme supports demand in the sector evidenced in their pilot programme, which is summarised below:

  • Museums need support in growing the volunteer offer from purely operational or ad-hoc event-driven activities into a model that offers support, interaction and sustainability across the whole range of museum activities
  • There is a need to develop strategies and models to target specific volunteer profiles and demographics
  • Museums faced challenge to effectively strategise relationship building with their volunteer
  • All organisations felt they had lower than optimum numbers of volunteers
  • Volunteer engagement strategies were not embedded organisation-wide, and tended to be centralised and carried out ad-hoc
  • Museums found it difficult to  measure the value of volunteering to their organisation
  • Museums found it challenging to match volunteer skills with specific strategic needs in order to get the most out of and improve the experience of existing volunteers and increase opportunities and appeal to a more diverse range of potential volunteers.

Volunteer Programme Director, Claire Sully said,

“Already we have had 3 major museum networks interested in working with us.  We hope our work will put museums at the forefront of innovative volunteer engagement, which could work also for other sectors, such as arts and charities.”

For further information, http://volunteermakers.org/.

Volunteer Makers Training Programme

The Volunteer Revolution – Volunteer Makers

Volunteer Makers Training ProgrammeToday we are launching Volunteer Makers (VM) pilot training programme.  This is a training and technology programme for arts, heritage and charities that is a rethinking of how organisations are working with volunteers.

It is driven by the principles of the digital revolution, but taking this virtual engagement into the reality of real-world working together.

From January to March we are running a pilot programme, giving free support and training to a limited number of organisations to create or build on their volunteer engagement and work with the Volunteer Makers online platform.

This is part of a Volunteer Makers pilot project to inform demand for the platform before a national roll-out from July 2016. Our results will be shared with the sector.

Our first three workshops this week are with Frome Museum, Royal College of Music and Corinium Museum.

As a new model of volunteer engagement, Volunteer Makers is presenting the value of volunteering in perhaps a different way, which is making some organisations shift their thinking about how they work. It is based on research and development work we have carried out during the past 4 years.

It is necessary to think this way because of significant challenges for organisations with their future sustainability threatened due to funding cuts, while we also have significant changes in demographics – simply that the pool of people who volunteer have changed. Both factors are having a huge impact on organisations in arts, culture and heritage. No longer can there be a one-size-fits-all model of working with volunteers, instead organisations have to understand who is volunteering and how they want to get involved and how this will work best for their organisation.

The VM training programme follows a three-year digital engagement programme working with 40 museums which we ran for the South West Museum Development Partnership. Many of the tools we are using were developed during this programme.

Volunteer Makers App is the technology behind Museum Makers and was developed for Luton Culture as a standalone web platform nearly four years ago. The results were phenomenal, driving volunteer numbers up from 50 to over 1000 for one museum in Luton. 50 businesses also became Volunteer Makers providing valuable support to this museum. It has transformed the museum into a Peoples Museum and provided sustainability.

We are currently developing a cloud-based version to allow wider accessibility to the VM system for all organisations. Along with the technology, we are rolling-out bespoke support and training, which we are using during our pilot programme.

Volunteer Makers is making organisations think about their own needs and then consider the potential of volunteers from specific demographic profiles. Two examples of important volunteer profiles are Young People and Baby Boomers. Baby Boomers are a significant demographic for arts, heritage and charities and need to be understood, here is why:

• Over 50s hold 80% of the nation’s wealth
• Increased giving by Boomers forecast to eventually double annual charitable bequests
• Boomers and Matures are the single largest consumer group and spend more than £5bn a year online (US)
• Nearly 33% do voluntary work (and its growing)
• Potential monetary value of over 50s’ voluntary work in UK is more than £5bn
Volunteer Makers is particularly useful for engaging Babyboomers as it is designed to let them take control and ownership of their volunteering while supporting the organisations overall strategy.

This rethinking of working with volunteers does present exciting opportunities. The Volunteer Makers vision is to galvanize communities of volunteers to make a real difference by getting them involved with organisations in ways that helps long-term sustainability of organisations, but maximise a volunteers’ potential.

Our work with our partners during the pilot Volunteer Makers programme will include:

- Analysis of the organisation’s current volunteer engagement
- A telephone interview with key staff
- A workshop with teams involved in volunteer engagement
- Provide a volunteer digital engagement annotated template
- Review Volunteer Digital Engagement Plan – after 6 to 9 months of implementation
Volunteer Makers enables organisations to maximise the potential of existing volunteer community and build on that. It does this by empowering volunteers to help drive an organisation’s vision. It increases the scope of what volunteers can do, whilst engaging them in a way that suits them. This increases the diversity and range of your supporter-base through greater access to volunteer opportunities, while widening the opportunity for participation – allowing you to target specific skillsets and demographics.

For further information please visit VolunteerMakers.org.

 

 

Keeping clients up to date with responsive roll-outs

pot

Before and After: Pottingshed Holidays

Having a site that works responsively on all major devices and platforms has become essential for usability and SEO - and we’ve been helping some of our clients with updates to their sites.

Two recent examples of updates were for two long-standing clients in the accommodation sector.

Potting Shed Holidays and Pear Tree Cottages have both benefited from the move to responsive layout, with modern, content-managed websites now displaying seamlessly on mobile devices as well as having a number of usability improvements and a fresh new look.

With more than 50% of web visits now carried out on mobile devices, updating your old site to responsive has become imperative.

To find out how you can make your site responsive in a way that fits your budget, get in touch with us at info@tickboxmarketing.co.uk

Tickbox launch major new Hummingbird CMS product

hummingbirdAfter more than 18 months development work, we’re delighted to have launched our new Content Management System, Hummingbird 3.0 (HB3).

We have redeveloped our longstanding Hummingbird CMS from the ground up to create a product that sets new standards in usability, supports fully responsive websites and gives clients a long-term development roadmap that allows us to share new and improved functionality as it is developed.

Hummingbird 3.0 is driven by a centralised core system that is regularly updated to introduce improvements and to respond to browser and OS changes going forward, giving our clients the security of a future-proofed website.

HB3 features include:

  • Powerful and feature-packed HB3 Media Centre with advanced file management for video, documents and images
  • Easy to use and highly flexible drag-and-drop page building
  • Reporting
  • Advanced user management and permissions
  • Responsive technology
  • Updated CMS interface
  • Management of meta data for SEO
  • Centralised management for transactions

On top of the core system, there is a growing library of bespoke plug-ins and Apps that can be installed with the central HB3 system. Plug-ins already created include, eCommerce,  fundraising Apps and private media-sharing repositories.

The first site to be launched on HB3 is for Bristol Health Partners, a strategic collaboration between the city’s three NHS trusts, three clinical commissioning groups, two universities and its local authority.

To find out more, or to request a demo, please get in touch with Tickbox at info@tickboxmarketing.co.uk