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Museum Makers up for national museum and heritage awards

Museum Makers – which uses our Volunteer Makers volunteer management platform – has been shortlisted for the Best Marketing Campaign in the 2015 Museums and Heritage Awards for their Luton Happy video campaign.

Museum Makers – a team of volunteers set up by Luton Culture to support Wardown Park Museum – are listed with the likes of The Natural History Museum, Imperial War Museums and National Maritime Museum for the prestigious award which will be announced on 29th April.

The team are being recognised for their viral video Luton Happy, which showcased their museum and the people of Luton to the sounds of Pharrell Williams’ hit “Happy”. As well as engaging well over a hundred thousands viewers online, the video came to the attention of the singer who promoted it to his own followers.

Museum Makers manages museum volunteers through their website which runs on our Volunteer Makers platform – an interactive challenge database for growing, managing and engaging volunteers. The Luton Happy video project was one of the challenges put out on the database, and performers, crew, film-makers and editors were recruited via the platform to make the video a reality.

The platform, created by Luton Culture and built on our technology, has helped the team grow their volunteer base from around 40 to well over 1000 in two years, and as well as helping secure the museum’s future has allowed them to pull off a number of impressive engagement coups from the Luton Happy video to a place in the Guinness Book of Records for hat wearing!

The Volunteer Makers platform allows organisations that rely on volunteers to manage their engagement from matching skills with needs, to social promotion and recruitment – all in a user-friendly way that allows volunteers to get involved at a level that suits them, whether that’s a few minutes now and again or a regular commitment.

We’re delighted to be supporting our client and joining them at the event in London.

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Tickbox sponsors Bristol Metropolitan Orchestra

Orchestra04Tickbox are delighted to be the official sponsors of the Bristol Metropolitan Orchestra for 2015-16.

We’ve been passionate advocates of the arts and community engagement since we set up our digital agency in 2006, and are proud to support the inspiring and innovative work of the BMO in Bristol.

As part of the sponsorship we will be working with the orchestra on projects to increase engagement with the community to make classic music more accessible and inclusive.

Tickbox are a full-service digital agency, working with some of the leading charities, arts and culture organisations and businesses in the South West, as well as clients across the UK.

We build websites, develop apps and help develop effective digital strategies – but we are much more than just technology providers.

We come at tech from a business viewpoint – understanding what it is your organisation needs, and with an expert understanding of your sector – ensuring digital directly supports your goals, needs and the way you work.

We develop strong, supportive relationships with our clients, and are proud of the fact that many of our major clients have been with us for several years.

Tickbox is the the digital partner of St Peter’s Hospice and have helped the Bristol charity deliver significant increases in online fundraising and online engagement, as well as supporting the excellent work they do in connecting with the people of Bristol.

We are long-standing web partners of international wetland conservation charity WWT, have helped over 40 South West museums to develop digital strategies, and delivered highly-successful digital engagement projects for Creative England.

Other clients include international architecture and engineering consultancy AECOM, regional arts body Luton Culture and the National Arboretum at Westonbirt.

Tickbox co-owners Claire Sully and John Brunsdon have been closely involved in the arts for a number of years.

Claire conceived, set up and ran the ground-breaking Shepton Digital Arts Festival, is leading a project to develop community and arts space in the former Shepton Prison and is part of the committee for the Wells Festival of Literature. She has also recently had her first short play performed.

John is a former journalist and writer for national newspapers and the BBC, as well as an accomplished semi-professional guitarist.

We’re excited to be getting involved with a musical project that puts creativity and community engagement at its heart – things that fit perfectly with our philosophy – and looking forward to working with the BMO to help it deliver an exciting and inspiring programme in 2015.

Looking for paid subjects for user testing workshop

We’re holding a user testing workshop for a new site we are launching and are looking for people to take part.

The workshops are being held on Thursday 9th April at our offices in Park Street, Bristol, and testing subjects will receive £15 for taking part.

Testers will be asked to work through a series of scenarios using a website while being observed, with a total time of between 30-40 minutes per person.

If you are available between 11:30 and 4:10 on the 9th April and would like to take part in the testing, get in touch with us here or call Claire on 0117 3250091.

Seamless video fundraising on the Cards at YouTube

YouTube is a great platform for charities to get their messages out to a wide audience in powerful way – our client HorseWorld has just seen their moving video of rescue horse Buddy’s story go viral, attracting more than 40,000 views overnight.

But turning those views into cash hasn’t always been so straightforward for charities. Appeals in the video lack the direct call-to-action that converts a moment of engagement into a donation, and viewers rarely read the description where you’ve placed your donation platform link.

Until now, the only way to get users to click straight through was through annotations on the video, clickable text areas that are bit clunky and – crucially when most online traffic is now mobile – don’t work at all on smartphones and mobile devices.

Now YouTube has launched a new way of embedding interactive content into your videos -Cards. Cards are more elegant way of creating clickable calls to action, and importantly they work on mobile devices.

You can find the new “Cards” tab in your Video Editor on YouTube, and you can create and edit them at any time, so you can add them to existing videos.

There is a specific card type designed for fundraising – you can view an example here (although we’re not sure why LandRover needs to fundraise!).

You can find out more about Cards here, 

Google changes make responsive design a priority

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Google, the world’s leading search engine, is making changes to how it displays search results that will have a “significant impact” on sites not built to work responsively on mobile devices.

With immediate effect from 21st April, sites which are mobile-friendly will be give priority in search results on mobile. Google says: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

The search company didn’t specify if this would also impact desktop searches, but there is widespread speculation in the SEO community that, if it doesn’t yet, it will in the near future.

The change means that sites which are built to work responsively, with a layout that adapts to mobile, will rank higher in users’ searches than those which aren’t, and is one of the biggest changes in the way Google ranks sites that has ever been announced.

In 2014, the number of people using mobile to access the web overtook those using desktop and laptop devices – and the gap continues to grow. With the web increasingly becoming a mobile experience, Google’s new search weighting is designed to reward sites which deliver their content for the majority audience.

If you want to check how well your site works responsively in Google’s eyes, you can use their  Mobile Friendly Test which analyses individual pages on your site and advises you what needs to be done to make them mobile friendly.