Archive for February, 2011

Bath Half Marathon

Wednesday, February 23rd, 2011

Tickbox Marketing are entering the Bath Half Marathon this year, and I am running for Bath Cats and Dogs Home, one of the largest re-homing centres in the UK with over 3,000 unwanted cats, dogs and small animals they help every year.

How You Can Help

If you are able to make a donation to help the home in their work I’d be very grateful.

As BCDH say “All donations are put to good use at the Home, whether it is pocket change or a lump sum.”

£5 will run a heat lamp for a sick animal for two weeks

£7 will buy kongs and activity balls to keep the dogs minds busy

£10 gives exercise equipment for a ferret or hamster

£12 will buy cream to stop white cats and dogs getting sunburn

£25 will provide a bed to keep an elderly dog warm or microchip a new animal

£40 will neuter or castrate a cat

£60 will neuter or castrate a dog

£150 will provide shelter in the exercise paddocks

My Training

Training has been going well, although training over the winter has been hard work.

With less than 2 weeks until the run I went on an 8 mile run on Sunday:


View Larger Map

I use an iPhone running/training app called Cyclemeter for tracking my runs, and used it to generate the map route above. It’s useful to track your progress, and keep track of your runs. It’s also handy for accurately find out the length of your regular runs.

It’s a really good app, and it uses the iPhone’s GPS so the distance and speed calculations are really accurate compared to iPhone/iPod running apps like Nike+.

Get up and running on Flickr in 5 minutes

Monday, February 14th, 2011

I was started writing a guide for a client, to get them up and running using Flickr to upload photos and create galleries to feed onto their website, and I thought I’d make it available a quick primer for anyone starting to use Flickr.

Note: All of the images in this post are available at a larger size, simply click on the image to view.

Getting Started: Uploading

Once you have set your account up (which I’m not going to go into here) you will undoubtedly want to add some photographs.

The first step is to upload some images. When logged in you can access the upload page by following the menus in the header:

You > Upload Photos and Video

You will then be met with the “Upload to Flickr” page. Click on “Choose photos and videos” to have the file selection window opened.

Once you have navigated to the files on your computer you can select multiple files to upload in one go, by selecting all with “Ctrl+A” or clicking on the first, then hold down “Shift” while you click on the last in your folder. You can also select files individually by holding “Ctrl” while you click.

When you are done click “Open”, to see your files added into Flickr’s nifty Flash uploader:

Finally, click “Upload Photos and Videos” button to get the upload going. Presuming you wish for the wider world to view your images you can leave the “Set privacy” on “Public”.

Once all of the files are uploaded you will be greeted with “Finished!”:

Next you will want to add titles, descriptions and tags to the photos, so follow the link to “add a description”.

Tags are a useful way of keywording your photographs, as Flickr says “Tags are like keywords or labels that you add to a photo to make it easier to find later”. People searching Flickr for certain types of photos will be met with your images if your tags are relevant to their search results. You can leave a space between tags, and add as many as you like.

You may also wish to add them to a set as a way of grouping them (more on this below).

Sets, groups, galleries and collections explained

Flickr has various ways of organising photos, using sets, collections, galleries and groups. This nomenclature can be confusing, until you understand what the intended use of each is.

Sets

Sets are just that, a set of photos. These might be a set on a certain topic, or you might simply want to pull together some photographs into one place, such as “The Seaside”, or “New Years Eve”, to link people to or to feed into a slideshow.

Sets are often used when you wish to make a slideshow, as they are an efficient way of pulling together a number of photographs to be displayed together.

Collections

A collection is like a set, but as well as a way of grouping individual photos, you can also group sets. It is a useful way of creating a looser collection of images, such as “December 2010″ which may contain your sets “Family 2010″, “Christmas 2010″ and “New Years Eve”, as well as some individual stragglers that don’t current belong in a set.

Galleries

Galleries are a way of grouping or sharing other peoples photos, as opposed to your own. You act as the curator, bringing together photos into a themed gallery, from your friends’ or fellow photographers’ images.

Galleries support up to 18 public photos or videos.

For an example of a gallery have a look at “Broken wings and flying things” curated by helveticaneue.

Groups

Groups are way of collecting together with other photographers, and creating collections of photographs. You can set a group up and invite people to it, or join an existing group.

Groups are a useful way of sharing photographs, ideas and techniques with other people. Images can be added to a group’s pool, moderated, and discussed. They are a useful social tool, and used widely by those most active on Flickr.

Sets: Adding and removing photos

Once you have created some sets, and uploaded some photographs, you can add and remove photos from sets at any time by visiting:

Organize & Create > Your Sets or by clicking the “Sets” tab when you are in the Organize view.

You will then be met with your available sets (at the top) and your available photographs (along the bottom).

You are able to add photographs to a set by dragging them from the bottom (your available photographs) and dropping them in the set you want the photo to appear in.

You are also able to open individual sets and view the photos in them by double clicking on the set. You will then be able to edit that set’s title, description and photos. In the same way you can drag photos from the bottom to add them into the set, as well as see the existing photographs in that set.

If you want to remove a photo from a set simply drag it from that set and drop it into the bar at the bottom of the page. This bar will now say “Drop a photo or video here to remove it from the set”. This action will not delete the photograph, just stop it from appearing in that set.

Once you have made the appropriate changes to the set’s title, description and photographs make sure you save the changes by pressing “Save” on the left-hand bar.

What others see

One slightly confusing aspect of Flickr is understanding what other people will see when they look at your profile or your photographs or sets.

This is confusing when you are logged in as you will see a range of additional links, buttons and tools to edit your content, which other people won’t see.

If you want to check what others will see try logging out and having a look again at your profile. The link you will need is the one which you are taken to when viewing “Your Photostream”, or clicking on your profile photograph, the link will be of the form http://www.flickr.com/photos/12345678@N01/. This is also the link you can give to people to view your profile. Or, if you’ve created your own Flickr address your URL maybe http://www.flickr.com/photos/custom_username.

When logged in you are able to visit this link to pretty much see what others will see; uploaded photographs on the left, with most recent on the top, and sets and collections on the right.

Social Media Marketing Workshops

Thursday, February 10th, 2011

With a glut of “experts” offering their services on social media, we’ve made sure to differentiate our training by focussing on marketing engagement strategies, not just doing the technology.

We don’t just want to excite you about the opportunities new technologies can present, but we help you to plan and use the tools that will make a real difference to how you engage with your clients/customers/communities and ultimately help you to achieve your marketing goals.

Our training is based on evidenced research, benchmark studies and client feedback.

How we work:

  • We keep our workshops small to allow for personalised and practical training
  • We bring sector/industry knowledge and understanding to contextualise the training
  • We use an e-adoption ladder to help you set goals and evaluate your progress
  • We believe in a shared learning experience and make this integral to our training

While each workshop is tailored, this is a general framework we use for our workshop:

1.  Showing examples of social media in action that is relevant to you

Outcome: This gives delegates an understanding of how and why social media works and the relevance to them.

2. Planning your social media, to cover:

  • Goals
  • Target Audience
  • User processes
  • Social media tools/platforms
  • Measures
  • Resource allocation

The outcome is for delegates to create their own draft social media plan/strategy.

3. Social media tools/Platforms

We look at the different social media tools including Flickr, YouTube, Facebook, Twitter etc

To help delegates decide on which tools would work for their social media marketing strategy.

4.  Introduction to the Social Media tools

This involves practical training on using the tools.

5.  Resource allocation

How to evaluate the time value investment for implementing social media marketing.

We provide half day or full day workshops as well as 3 hour taster sessions.

Please get in touch with us if you require further information or wish to book a place/workshop.