| Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|
| << < | > >> | |||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 8 | 9 | 10 | 11 | 12 | 13 | 14 |
| 15 | 16 | 17 | 18 | 19 | 20 | 21 |
| 22 | 23 | 24 | 25 | 26 | 27 | 28 |
| 29 | 30 | |||||
Tickbox helping to raise Somerset's profile
06/08/08
20:41:15, Categories: Misc Tickbox helping to raise Somerset's profile
Tickbox were commissioned to create the marketing foundations for the Into Somerset project – a new multi-million pound business investment company co-ordinated by the Somerset Strategic Partnership.
Our brief included producing a report on current perceptions of Somerset as a business location, creating branding and marketing concepts for promoting Somerset to businesses and identifying key target markets for Into Somerset.
Working with our partners PFA and the Langdon Partnership, Tickbox drew up a series of robust market research surveys aimed at giving as complete a picture as possible of business’s perceptions of Somerset.
Following thorough analysis of this data, together with extensive desk and interview research, we produced an in-depth report on Somerset’s offering to the business community, and formulated a detailed branding and marketing plan for the county. We also identified in detail the five main target markets for Into Somerset.
The report is now being used as the basis for the long-term marketing of Somerset as a business destination through the Into Somerset project
