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My web marketing tantrum. By Genevieve, aged 2

  • May 14, 2010
  • By Claire SullyClaire Sully
  • in Web Marketing

My two-year-old is screaming and crying and refusing to get back in the car – and it’s all because of poor web marketing! It’s usually me that gets frustrated when I see companies failing to get their web marketing strategy right – but today my daughter was the one venting her anger. We’d just been [...]

Hitting the right note with Facebook promotion

  • April 29, 2010
  • By adminadmin
  • in Social Media

I had this email from a musician friend of mine today complaining that he had been banned from Facebook: “I know many of you use Social Networking Sites to promote your musical activities, particularly Facebook. Be aware! They’ve just deleted my account without warning because I “was using Facebook to promote a business”. My crime? [...]

The need for speed in SEO

  • April 12, 2010
  • By adminadmin
  • in SEO

As expected, Google has announced that site speed – how quickly a site responds to a request – has become a factor in where your site appears in the search engine’s results. Google is aiming to reward sites that offer a better user experience, saying: “We’re including a new signal in our search ranking algorithms: [...]

Conversion, Conversion, Conversion – the 3 rules of SEO

  • April 9, 2010
  • By adminadmin
  • in SEO

How do you measure the success of your Search Engine Optimisation (SEO) campaign? It’s a question we’re often asked, and one which our clients often have their own answer for. For some, all they want to know is where they appear in Google. For others, its how much their traffic increases. For us, there is [...]

Website Hierarchy of Needs

  • January 27, 2010
  • By adminadmin
  • in Planning

At the initial web requirements stage of any development, we often find it helpful to slice a website into three different layers in order for the client to understand what they need to be thinking about when planning their website. We need to understand what the core functionality will be, what marketing messages the site [...]