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The Tender Trap

  • June 18, 2010
  • By adminadmin
  • in Uncategorized

What do you do if you are invited to respond to a tender and the company who put it together has got it all wrong? It’s a tricky question – but one that comes up time and again when it comes to web development. We recently received a tender brief for redeveloping a website for [...]

Don’t fear the Tweeter – opening your business to social media

  • May 21, 2010
  • By adminadmin
  • in Social Media

There was a recent discussion on one of the LinkedIn groups I’m a member of where the question was asked “who owns the responsibility for social media in your company?” It’s an issue that we come across time and time again – understandably enough. Businesses work hard to maintain and control their public profile, and [...]

My web marketing tantrum. By Genevieve, aged 2

  • May 14, 2010
  • By Claire SullyClaire Sully
  • in Web Marketing

My two-year-old is screaming and crying and refusing to get back in the car – and it’s all because of poor web marketing! It’s usually me that gets frustrated when I see companies failing to get their web marketing strategy right – but today my daughter was the one venting her anger. We’d just been [...]

Hitting the right note with Facebook promotion

  • April 29, 2010
  • By adminadmin
  • in Social Media

I had this email from a musician friend of mine today complaining that he had been banned from Facebook: “I know many of you use Social Networking Sites to promote your musical activities, particularly Facebook. Be aware! They’ve just deleted my account without warning because I “was using Facebook to promote a business”. My crime? [...]

The need for speed in SEO

  • April 12, 2010
  • By adminadmin
  • in SEO

As expected, Google has announced that site speed – how quickly a site responds to a request – has become a factor in where your site appears in the search engine’s results. Google is aiming to reward sites that offer a better user experience, saying: “We’re including a new signal in our search ranking algorithms: [...]