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The need for speed in SEO

  • April 12, 2010
  • By adminadmin
  • in SEO

As expected, Google has announced that site speed – how quickly a site responds to a request – has become a factor in where your site appears in the search engine’s results. Google is aiming to reward sites that offer a better user experience, saying: “We’re including a new signal in our search ranking algorithms: [...]

Conversion, Conversion, Conversion – the 3 rules of SEO

  • April 9, 2010
  • By adminadmin
  • in SEO

How do you measure the success of your Search Engine Optimisation (SEO) campaign? It’s a question we’re often asked, and one which our clients often have their own answer for. For some, all they want to know is where they appear in Google. For others, its how much their traffic increases. For us, there is [...]

Website Hierarchy of Needs

  • January 27, 2010
  • By adminadmin
  • in Planning

At the initial web requirements stage of any development, we often find it helpful to slice a website into three different layers in order for the client to understand what they need to be thinking about when planning their website. We need to understand what the core functionality will be, what marketing messages the site [...]

How to recruit and train your website

  • December 14, 2009
  • By adminadmin
  • in Web Marketing

When we begin the web planning process with our clients, we tell them to think of their website as an employee.

Just as you wouldn’t take on a new member of staff without having a defined role for them, so the website needs to have a “job description” from day one. Unless you define what you want from your website, it’s almost impossible to see if it is doing its job properly.