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Website Hierarchy of Needs

  • January 27, 2010
  • By adminadmin
  • in Planning

At the initial web requirements stage of any development, we often find it helpful to slice a website into three different layers in order for the client to understand what they need to be thinking about when planning their website. We need to understand what the core functionality will be, what marketing messages the site [...]

How to recruit and train your website

  • December 14, 2009
  • By adminadmin
  • in Web Marketing

When we begin the web planning process with our clients, we tell them to think of their website as an employee.

Just as you wouldn’t take on a new member of staff without having a defined role for them, so the website needs to have a “job description” from day one. Unless you define what you want from your website, it’s almost impossible to see if it is doing its job properly.

Why results-driven matters

  • December 11, 2009
  • By adminadmin
  • in Web Marketing

At Tickbox we define ourselves by the results we deliver for clients. A great example of what we mean by “results-driven” can be seen in our work to create a business-focussed web marketing project for a local authority in the South West. The local authority in question has just had its Organisation Inspection report for [...]

Don’t be the first loser in SEO

  • December 7, 2009
  • By adminadmin
  • in SEO

There’s an old sporting saying (probably by an Australian!) that coming second makes you the first loser. In the race to the top of the search engines, though, this isn’t always the case – in fact SEO is one of those areas where it really is more about how you play the game than where [...]