Welcome to the Tickbox Marketing online marketing newsletter.

We aim to make SEO simple for businesses to understand by bringing you the most useful (and usable) information on Search Engine Optimisation from across the Web – along with insights of our own – all in a delicious and easily digestible package. Now you can keep up to date with SEO issues that affect your business while you take your teabreak. Get dunking!

Google Ad clickthrough rate revealed

Ever wondered what the average clickthrough rate for Google Ads is. Well, it’s 2% seeing as you asked. That’s the percentage of people who see a sponsored link on Google and then go on to click it. A useful benchmark for measuring and budgeting your Google Ad campaign. You can read more about it here.

SEO getting more competitive

Almost two-thirds of companies plan to increase their spend on SEO in the next year as they move resources away from less profitable traditional advertising spend, a comprehensive business survey has shown. Read about it here.

SEO - it’s all about conversion

Here’s one from us – if you don’t want to read the whole article, the gist is “Don’t fixate on search engine position, SEO should be measured by how many people do business with you via your site, not where you appear on Google and you should avoid SEO techniques that give you high placement at the cost of low conversion”. If you do want to read the whole article – here it is.

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