- Public Sector
Web Design | Social Media Strategy
National conservation charity the Wildfowl and Wetlands Trust wanted a website for their annual photography competition that would encourage increased engagement with the contest and the charity and raise awareness of their UK-wide visitor centres.
They also wanted to ensure the site was easy for their staff to use, to keep down the administrative burden of the competition which had been time-intensive in previous years.
We created a site that integrated with social media and actively encouraged online sharing of images and vote canvassing.
Through email, Facebook and Twitter, entrants were able to promote their images - and the competition - virally.
User-focussed front and back-end systems meant administrators were able to place, judge and categorise images with just a single click - significantly reducing staff time spent on the competition.
Driven by social media and online sharing, the site saw the competition attract a record 6,000 entries, with 56,000 votes cast in the three months it was running.
This represented a 500% increase on previous years - while reducing the amount of work staff needed to carry out to organise the competition.
As a result of this success, WWT are now considering making the annual competition a quarterly one.
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