- Web Marketing
- Web Design/Development
Good user experience is essential to the success of your website, and analysing and improving the usability of your site is perhaps the single most important thing you can do in terms of maximising the potential of your site in terms of converting visitors to customers.
Tickbox Marketing have a depth of experience in effective usability testing and information architecture planning, with our usability team coming from a background of seven years experience working on the BBC's online presence, and training under renowned usability guru Jakob Nielsen.
Our usability services include:
Public testing of your site, involving carefully selected users carrying out a series of tailored tasks on your website, gives an insight into typical user behaviour and highlights the major usability issues with your site.
User behaviour is monitored in real time and via video, with feedback enabling us to put together key recommendations for improving your site's usability.
User testing can be conducted as a one-off event, or as an ongoing service. It is equally valuable in the planning stages of a new website, or as a tool for improving performance of an existing site.
Using their professional experience of usability, and industry standard benchmarks, our team of usability experts analyse your website to pick out key usability issues, and draft a comprehensive support backed up by wireframe and design suggestions, to help improve the user experience on your site.
Combined with the above services, we use analytics tools to measure how existing users are engaging with your site. This can help us understand how your site is being used and allow fine tuning or even major information architecture changes to ensure users are interacting with your site in a way that best meets your marketing aims.
Contact us to find out more about our usability services, or a free inital consultation.