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Information and resources on the web, design, social media, online marketing and more from Tickbox Marketing.


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Web Marketing For Charities

The web presents a unique set of challenges for charities and not-for-profit organisations. The established web marketing industry has been built around a model of making a profit through selling goods and services, rather than bringing in donations and raising awareness.

But the web also presents a great opportunity for charities. In many ways the web - with its communities of shared interest, free information resources and interactivity - reflects the philosophy of not-for-profit organisations even more than commercial businesses.

In this guide, we use examples from some of the charities we've worked with - as well as some best-practice examples from charities we feel use the web well - to show how your organisation can make a positive impact online.