Web Design: 10 Steps to Web Design:
2. The Profile of your Web Customers
Who do you expect to use your site?
The web can sometimes seem like an opportunity to reach anybody anywhere, but marketing online has pretty much the same rules as marketing offline - define your target markets and don't try to please everyone or you'll end up pleasing no-one.
The look and even the functionality of your site should be aimed at the people you expect to use it. Make sure the site is designed for them, not for you.
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