Web Design: 10 Steps to Web Design:
4. Your Budget
A simple rule to remember when commissioning a website is "more functionality = more cost".
Before you decide on what you want your site to do, think of a realistic budget for the whole project.
There may well be functions you can't do without. For instance, if you want to sell products online it goes without saying that you will need an e-commerce facility on your site. But sometimes you may have more options. If, say, you were planning a site to promote your hotel you may want the functionality to allow people to book online. However, a cheaper option may be to simply have an enquiry form on your site which allows people to request you call them back about making a booking.
Your budget should not be based simply on cost, however, but on the return on investment you expect to make from your site. The online booking facility may cost more, but it could potentially bring in a lot more customers than an enquiry form.
Think also about extras. Do you need a logo? Do you need your copy to be written for you? Do you want more than one domain name? All these will add to the cost of your site, but again you need to balance the investment potential of good branding, well-written web copy etc against the initial outlay.
If you commission a site from Tickbox, one of the first steps we will carry out with you is to assess exactly what you need your site to do, and how best to do that.
If you want an interactive Flash map on your site, for instance, most web design companies could do that - but first decide with them if you really need it and if it will justify the cost.
Make sure any functionality you have earns its place on your site .
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