Web Design: 10 Steps to Web Design:
6. Content: Text & Images
Content is king on websites - both in terms of giving your customers what they want and ensuring the search engines look favourably on your site.
Web copy is one area people often look to save money on by doing it themselves - but for such an important part of your site this can end up costing you more in the long run.
Pretty much everyone can write, some people can write really well. But writing for the web is an art in itself. The importance of keywords, key phrases, usability, scanability etc make it essential the copy on your site is written specifically for a web audience (human and search engine!)
Images too are important. The web is a visual medium, and the difference a good, professionally taken picture can make should not be underestimated. Unless you have a stock of quality (ideally professionally-taken) images of your products, people etc, then consider commissioning a photographer to take these for you.
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