Web Design: 10 Steps to Web Design:
7. Are you ready/able to put the work in?
Your website is a marketing tool - but like any tool, it will only work if you use it properly.
Your web design company could give you the best website in the world, but if you don't invest your own time and effort into making it work, its not going to do what you want it to do for your business.
Keeping content up to date, answering email enquiries promptly, promoting your site offline and online - all these things are critical to the success of your site.
Make sure someone - yourself or one of your staff - takes responsibility for the site. If you are a sole trader and you go on holiday, who is going to answer your emails or despatch your products? Are all emails answered on the same working day? Who is updating your products pages when you get new stock in?
Used well, your site should be a virtual employee - answering questions for you, taking orders, offering customer service. In the overall balance of things, a good website will save you and your business time and make you more productive. However, it won't do these things on its own.
Sticking up a website and waiting for the money to roll in just isn't a realistic option. But if you have a good business idea, backed up by a good website, and you are prepared to make that site work for your business, then the time you invest in it will be paid back many times over.
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