The future of fundraising, the future of giving workshop


“It is I who should thank you for the workshop, of which I have attended many over the years, and it was excellent. You met the title, made us work and contribute, and we came away with the need to examine our own fundraising experiences and how to improve them.

I wish all such workshops would achieve those goals. With so many workshops one files the notes and seldom, if ever, refers to them again. Not so yours. Thank you.

Colin Gorrie – Director at Bristol International Jazz and Blues Festival


“Many thanks for the notes and for hosting a really valuable day. I particularly appreciated hearing Helen’s perspective and the role social media can play in building relationships.

I found Owen’s session on independent schools very useful.

Overall, I liked the informality and intimacy of the day and am really glad I came.”

Stephen Last, Development Director at Tobacco Factory


About this workshop

The future of fundraising, the future of giving – is your organisation ready for the next generation of fundraising?

There are two sessions, both morning and afternoon, run by industry experts in both arts/charity fundraising and digital marketing.  Also speaking is Helen Wilde – baby boomer, philanthropist, charity trustee and chair of The Funding Network Bristol.

Helen will be giving her perspective of being a donor and what charities should be doing to engage with a growing number of baby boomers who are prepared to give increasing amounts to charities – subject to certain conditions!

Workshop content

The morning session: Using Online Tools to Connect with the Generous Generation

Demographics is set to have a huge impact on the future of giving – with a computer-literate older generation of “baby-boomers” increasingly making decisions on legacies and philanthropic support based on online engagement. This first session aims to help you to connect your cause with this “generous generation” through effective digital strategy and the targeted use of popular tools and platforms.

We will cover:

The future of giving is?
Case study – an example of a charity engaging the generous generation
Let’s listen to the generous generation: “You need to take me seriously.”
What does multi-channel engagement look like
Group activity
Web audit: Ideas to improve your engagement with the generous generation

Q & A

Afternoon session: Become a Fundraising Entrepreneur

In a climate of reduced public funding, stretched budgets, time and resources, charities need to develop an entrepreneurial approach to fundraising in order to achieve short term results and longer term sustainability.

This knowledge sharing session explores key fundraising insights honed in the cash-strapped Arts environment from which the wider charitable sector can learn, including engagement through storytelling, the benefits of building a mixed income strategy and a selection of practical tips and techniques for delivering a successful fundraising campaign.

We will cover:

The Power of Story and the Campaign Toolkit
How to launch a fundraising campaign
How to find, win and keep corporate sponsors
Philanthropic support – developing a High Value Giving scheme


Owen McNeir, Claire Sully and John Brunsdon

Claire  and John are co-directors of a Bristol-based digital marketing agency working with arts organisations and charities including:

St Peter’s Hospice
Bristol Health Partnership (a partnership of 6 NHS trusts 2 Bristol universities)
WWT (Slimbridge and 9 other Wetland Centres)
Luton Culture (Looking after 20 venues, including arts centre, libraries, theatres and community centres
Creative England (digital engagement, independent investment board assessor)

Claire and John have recently co-run digital engagement and outreach training for 39 museums in partnership with South West Museum Development Partnership and funded by Arts Council England

Claire, a keen blogger, has over 20 years experience in marketing. She is also a lecturer to Creative Media students for Creative Skillset and Cirencester College in Bristol.

John has worked as a consultant on public engagement and demand stimulation for major public-sector technology projects and is a former BBC journalist.

Owen McNeir:

Owen is a fundraising consultant and trainer specialising in arts and culture. Owen’s 20 years in development and marketing includes experience as Development Director at Cheltenham Festivals and Development & Marketing Director at Bath Festivals.

Recent clients include:
South Western Federation of Museums & Art Galleries
Bristol Music Trust
Wells Festival of Literature
Bath Philharmonia
Vision Bristol Conference

Owen is a Member of the Institute of Fundraising and sits on its Cultural Sector Network Committee for Professional Development.


  • Thinking through a potential digital engagement and fundraising strategy for your organisation / charity
  • Understanding the potential of digital tools
  • Creating an action plan

Cost: £95 (£85 early bird booking by August 31st)

Delegates: up to 60 delegates

Date: TBC

Time: 10am to 5pm

Venue: TBC