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Conversion, Conversion, Conversion - the 3 rules of SEO

How do you measure the success of your Search Engine Optimisation (SEO) campaign? It's a question we're often asked, and one which our clients often have their own answer for. For some, all they want to know is where they appear in Google.…

Website Hierarchy of Needs

At the initial web requirements stage of any development, we often find it helpful to slice a website into three different layers in order for the client to understand what they need to be thinking about when planning their website. We need…
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Charlie Simpson shows charities the power of Twitter

Little Charlie Simpson's charity bike ride has shown the power of social media - and Twitter in particular - to raise funds for charities.

How to recruit and train your website

When we begin the web planning process with our clients, we tell them to think of their website as an employee. Just as you wouldn't take on a new member of staff without having a defined role for them, so the website needs to have a "job description" from day one. Unless you define what you want from your website, it's almost impossible to see if it is doing its job properly.

Why results-driven matters

At Tickbox we define ourselves by the results we deliver for clients. A great example of what we mean by "results-driven" can be seen in our work to create a business-focussed web marketing project for a local authority in the South West. The…

Don't be the first loser in SEO

There's an old sporting saying (probably by an Australian!) that coming second makes you the first loser. In the race to the top of the search engines, though, this isn't always the case - in fact SEO is one of those areas where it really is…

Google cans Local Listing spam

Google appears to have taken on board complaints from business and ethical SEOers alike about the blatant spamming of its Local Listing facility. While Google has been pretty tough on cracking down on black-hat SEO techniques like keyword stuffing…

How social media is helping charities

The National Trust have shown how effective social media can be for charities by raising thousands in a Twitter appeal